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Trusted online retailers since 2007. Supplying pet owners and farmers across Australia.
Premium Dog Nutrition
Shop our Prime100 dog food range for puppies, adult dogs, senior dogs and dogs with particular dietary requirements. Prime100 offers carefully developed recipes with selected protein sources and options suited to different life stages and feeding needs.
Whether you are searching for everyday nutrition or food for a dog with a sensitive stomach, Pet & Rural Supply Co makes it easy to buy Prime100 dog food online with delivery available across Australia.
Explore premium dog food from an Australian pet nutrition brand.
Find recipes made with selected protein sources for different dogs and feeding requirements.
Shop options for puppies, adult dogs and senior dogs according to the individual product label.
Explore products that may suit dogs with particular dietary or digestive requirements.
Shop Dog Food by Need
Browse live dog food collections suited to your dog’s age, digestion, activity level and individual feeding requirements.
Food for Different Dogs
The right dog food depends on your dog’s life stage, weight, activity level, body condition and individual dietary requirements. Always check the individual product information before ordering.
Select a product clearly labelled for puppies, growth or all life stages.
Choose an adult recipe suited to your dog’s size, activity level and body condition.
Select food appropriate for your senior dog’s health, activity level and calorie needs.
Review ingredients and protein sources carefully when choosing food for a sensitive dog.
Explore Premium Dog Food Brands
Compare live brand collections to explore different formulas, proteins and life-stage options.
Complete Your Dog’s Routine
Good nutrition is one part of your dog’s daily routine. Explore enrichment toys, treats, chewing options, feeding accessories and everyday dog-care products.
Dog Feeding Advice
Start by considering your dog’s age, weight, breed size, activity level, body condition and current diet.
Check the individual Prime100 product description, ingredient list, feeding guide and life-stage suitability before ordering.
Introduce a new food gradually over approximately seven to ten days.
Dogs with diagnosed allergies, digestive concerns or medical conditions should be fed according to veterinary advice.
Why Shop With Us?
Pet & Rural Supply Co is an Australian-owned online retailer supplying pet food, treats, toys and everyday dog-care products to customers across Australia.
Frequently Asked Questions
Prime100 is an Australian pet nutrition brand offering dog food for different life stages and dietary requirements.
Selected Prime100 recipes may suit dogs with particular dietary requirements. Review ingredients and protein sources carefully.
Select a Prime100 product clearly labelled as suitable for puppies, growth or all life stages.
The appropriate food depends on the senior dog’s health, weight, activity and nutritional requirements.
Suitable Prime100 wet food or softened food may be used in compatible KONG enrichment toys. Choose the right toy size and supervise use.
Yes. Treats can be fed in moderation and should be counted as part of your dog’s total daily calorie intake.
Introduce Prime100 gradually over approximately seven to ten days while reducing the previous food.
Follow the individual product feeding guide and adjust according to weight, activity and body condition.
Browse our available Prime100 range and find food suited to your dog’s age, lifestyle and individual dietary needs.
Shop Prime100 Dog FoodWe sell animal supplements, worming treatments, pest control products, grooming supplies, and general animal care essentials.
Yes, we offer shipping on pet supplies, and rural products, including delivery to local and regional areas. We provide reliable shipping options for farm and pet supplies making it easy...
Please contact us anytime—we’re happy to help with pet supplies and rural product enquiries. Our team can assist with product selection, orders, and advice.
We stock trusted brands including Vetsense, Inaba Churu Black Dog, Ausmectin, and other leading pet care and livestock product brands available on our site, covering animal health, treats, supplements, and...
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